Keep it interactive!
Joseph Jaffe is one of my favourite authors since he often focus on interactivity between brands and customers and on pull-based advertising. On Monday on iMediaConnection he wrote Inviting Interaction...
View ArticleThe Cannes experience
If you’d like to experience the atmosphere of the Cannes Lions, read the article by Eric Pfanner on the International Herald Tribune. A little bit of gossip, some insights in a witty overview of what...
View ArticleThe Absolut Metropolis
If you want to experience something different, visit the Absolut Metropolis project. Absolut photographer Nadav Kandar takes your around the streets of Tokio in an interactive journey. Again an...
View ArticleThe real NIKEiD City
I know my opinion in this case doesn’t count as I’m talking about a Nike project, but I really like what my Japanese colleagues have done to promote the Blazer shoe on NIKEiD. Everything starts with a...
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Windows 8: a small demonstration
What a nice way of talking how easy to use is your new OS: Microsoft Windows 8 in Portugal.
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